THREE FLOOR

THREE FLOOR
After looking into retailers that my customer would also shop in I come across three floor; a collection on the Lipsy website. I was instantly attracted to the garments, as the construction of them caught my eye. I aspire to create my garments with pattern cutting methods equivalent to three floors. When I looked at their look book, I found myself relating to their garments even more, with quirky slogans scribbled on the photographs. I find the way in which they have advertised is aimed at my target market of 21-25 year olds. Three floor clothing is priced around £60 pound a dress, £50 pound shorts etc. These prices are similar to what I would charge for a garment of my own. They are a high street brand, edging towards boutique sales. The dresses are unique in a one off kind of dress way.